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UTM Link Builder

Add UTM parameters to any URL to see which channels bring visitors in Google Analytics, then shorten the result.

Quick presets

Where the traffic comes from, e.g. instagram, newsletter
The marketing channel, e.g. social, email, cpc
The campaign or promotion name
Paid search keyword (optional)
Tells apart links in the same post or ad (optional)

Your campaign URL

Enter a URL and utm_source to build your link

How to build a UTM link

  1. 1

    Enter your page URL

    Paste the address of the page you want to send visitors to.

  2. 2

    Add the parameters

    Set source, medium and campaign, or use a preset. Values are lowercased and spaces become underscores.

  3. 3

    Copy or shorten

    Copy the tagged URL, or shorten it so it looks clean in bios, posts and messages.

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to the end of a URL. Analytics tools such as Google Analytics read them to show which source, channel and campaign sent each visitor.

Which UTM parameters are required?

utm_source is required. We recommend always adding utm_medium and utm_campaign too, so reports group your traffic correctly.

Are UTM values case-sensitive?

Yes. “Instagram” and “instagram” show up as two different sources, which is why this tool lowercases every value.

Why shorten a UTM link?

Tagged URLs are long and look untrustworthy. A short link keeps the tags, looks clean and also counts clicks.